Abstract
With the development of technology, artificial intelligence and network big data are applied to various industries, and people’s lifestyles are changed. The use of artificial intelligence and network big data technology optimizes business models, improves the ability of enterprise marketing services, and realizes the precise marketing of products. This paper combines previous literature and research to firstly explain the meaning of artificial intelligence, network big data and precision marketing, in fact it analyses the strategy and value of precision marketing in the environment of artificial intelligence and network big data, and finally analyses the current problems of precision marketing. This paper aims to improve the innovation ability of enterprises in marketing through in-depth analysis, help enterprises to formulate and implement relevant strategies accurately and effectively, and enhance the effectiveness of marketing activities.