Abstract
With the continuous development of modern information technology, various new development technologies are gradually emerging. As an important development content of the discipline of computer science, artificial intelligence can simulate human activities through intelligent systems or intelligent machines, so as to extend people’s intelligence. Artificial intelligence has been widely used in all walks of life, combining artificial intelligence and marketing technology, can effectively innovate the traditional marketing methods, improve the overall development quality of marketing, through the analysis of artificial intelligence in the field of marketing application status, clear the advantages of artificial intelligence in the field of marketing, so as to better promote the overall quality of artificial intelligence in marketing development.