Abstract
One of the most recent advancements in the use of internet for customer-level business management is the ability to track individual customers' activities, approach them proactively, provide customized offerings and manage customer lifecycles. Moving from managing the community to managing its individual members is the common denominator in many related developments. Customer co-created contents, service processes and virtual experiences represent some of the growing domains in this field. On a more practical level, the customer-specificity of the internet browsing experience in e-commerce applications and web stores is growing. While social media, mobile interaction and virtual worlds have already enabled customer-specific engagement, cutting edge applications using artificial intelligence and analyzing web flow user experiences represent the near future.