Abstract
This paper describes a new edutainment-based teaching approach for powering students' engagement in the classroom at university and college levels. The approach, designed to comply with Bologna's declaration regulations and requirements, relies on the intensive use of videogames and virtual reality technology in order to motivate students and make the courses amusing and engaging. The paper discusses some important issues (such as learning resources, teaching methods and workflow and motivational strategies) related to our approach and show several examples of typical projects carried out during the course.