Focused matrix factorization for audience selection in display advertising

B. Kanagal; A. Ahmed; S. Pandey; V. Josifovski; L. Garcia-Pueyo; J. Yuan

doi:10.1109/ICDE.2013.6544841

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2013 29th IEEE International Conference on Data Engineering (ICDE 2013)

Focused matrix factorization for audience selection in display advertising

Year: 2013, Pages: 386-397

DOI Bookmark: 10.1109/ICDE.2013.6544841

Authors

B. Kanagal, Google Inc., Mountain View, USA
A. Ahmed, Google Inc., Mountain View, USA
S. Pandey, Twitter Inc., USA
V. Josifovski, Google Inc., Mountain View, USA
L. Garcia-Pueyo, Google Inc., Mountain View, USA
J. Yuan, Yahoo! Res., USA

Focused matrix factorization for audience selection in display advertising

Authors

Abstract