Abstract
In recent years, along with the development of the network and new media technologies, the new instant messaging platform represented by WeChat has been widely used in various teachings and achieved good results. In view of this, the education of art majors at colleges and universities is combined in this paper to explore the value and significance of applying WeChat public platform in education, analyze its overall design and specific application and expound the value orientation of the new round of teaching research and the design idea of WeChat public platform. The application process of WeChat public platform in the art teaching of new art colleges is investigated systematically, and the results of art teaching in new art colleges are analyzed to make the relevant suggestions. The results show that the course teaching of WeChat public platform service can not only improve the efficiency of resource sharing and the learning of art curriculum but also enhance the attention of students on the contents of art curriculum, stimulate their interest in learning and enrich the service field of WeChat public platform.