Abstract
System and service quality is important in influencing user adoption of technology such as virtual reality. This study explored user satisfaction and classified user expectation of a multi-user virtual reality system by using the Kano model. Focus group discussion was conducted to identify quality requirements such as interactive, immersive, functional and practical attributes. A Kano questionnaire was used to measure user satisfaction for the quality attributes. The result indicated that immersive and functional attributes were classified as must-be requirements. Interactive attributes were classified as one-dimensional and practical attributes as attractive requirements. It is an essential and critical element for a virtual reality system to meet and satisfy user needs.