Abstract
Establishing an efficient supply chain coordination model is of paramount significance, especially when it involves the integration of participants across various domains. In this section, we delve into the contextual factors contributing to the emergence of the blockchain technology in the realm of cross-border e-commerce logistics supply chains. We then offer an analysis of the prevalent challenges within the cross-border e-commerce supply chain and present a collaborative model based on blockchain technology for optimizing cross-border e-commerce logistics supply chain operations.