Abstract
At present, more and more people accept the network consumption. Enterprise is urgent to make full use of the internet to sale their products and services by changing the traditional paper advertising marketing way. Based on Structs2 and ExtJS framework and used MVC design pattern, this paper researches and implements the E-mail Direct Marketing management system in order to provide a perfect, quick, efficient professional platform and to meet the enterprises' requirements for E-mail information service and marketing service. According to the enterprises actual demand, the system provides these functions such as e-mail subscription and distribution, timing push email, management of subscriber and subscription group, detailed log query, etc. The implementation of the EDM system can save enterprise marketing costs and timely transfer information for enterprise. According to the feedback from EDM, enterprise can be more effective grasp the current marketing situation and guide subsequent marketing plan formulation.