Abstract
The virtual reality technology is applied to the background advertisement setting of sport stadiums in this paper. A three-dimensional virtual simulation environment for the background advertisement setting of sport stadiums is built, in which the constructing of virtual match scene and the setting of background advertisements are realized. The intuitive, three-dimensional and digital setting result of background advertisements can be saved and exhibited to the sport sponsors. In this way, the sport sponsors can get a visual understanding for the spatial location distribution and exposure values of their own background advertisements before the match. Consequently, the communication links can be reduced and the transaction cost can be lowered, which helps to the sport events negotiating and the sport events sponsors seeking.