Client Game Valuation Method Based on Social Network

Bowen Sun; Yi Wu

doi:10.1109/iThings-GreenCom-CPSCom-SmartData.2017.46

2017 IEEE International Conference on Internet of Things (iThings) and IEEE Green Computing and Communications (GreenCom) and IEEE Cyber, Physical and Social Computing (CPSCom) and IEEE Smart Data (SmartData)

Client Game Valuation Method Based on Social Network

Year: 2017, Pages: 270-273

DOI Bookmark: 10.1109/iThings-GreenCom-CPSCom-SmartData.2017.46

Authors

Bowen Sun
Yi Wu

Abstract

The world of mouth(WOM) plays a fundamental role in game consumer decision-making process and further influences game companies' future revenue. However, when estimating the value of a game project, the traditional way is NPV, which assumes that the future revenue is statistic and can be represented by history games' revenue. Such method is inaccurate because future revenue is dynamic. So instead of NPV, this article combines real option financial model with WOM to provide a better method to investigate how game projects' value is influenced by WOM. And such new valuation method offers more constructive investment advice.

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Client Game Valuation Method Based on Social Network

Authors

Abstract

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