Abstract
In recent years, we have witnessed the influx of data driven by the exponential use of digital video, music, and mobile applications. The combination of the internet, mobile technologies and social media applications has been the most influential factor in the emergence of Big Data paradigm. Given that online activities of mobile users constitute the major contributors to the Big Data analytics, which significantly benefit various business enterprises, it is also interesting to look at how the information derived may also be useful for mobile users, and how it can be delivered in the most effective, and efficient manner. These will be the key points of discussion in this paper.