Abstract
This paper presents a novel concept and prototype implementation of hybrid IPTV service based on IMS and DVB-H technologies. In the hybrid service, both traditional broadcast and unicast transmission technologies are used to deliver IPTV content. It is argued how such service scenario is effective and beneficial for hybrid use cases. The original technical contributions to ETSI technical report TR 182 030 about IMS-IPTV interconnection with DVB-H technology are presented in paper as well as description of our prototype implementation done within Celtic Netlab project.